Recognizing and retaining loyal customers is of great importance
to retailers. ADU's Private Label Credit Card Software contains
programs and Data fields that will support loyalty sales or points,
personal rewards assurance, and a variety of POS options for the
loyal customer.

 * Loyalty programs enhance profitability and increase customer
   retention.

 * Rewards customers for reaching sales tiers.

 * Develop new membership acquisition programs and incentives.